Session in collaboration with Processing Community Day
Event at Departamento Eng. Informática
Session in collaboration with Processing Community Day
Event at Centro Cultural Penedo da Saudade
Throughout her career, she has collaborated with international clients and studios, working across diverse contexts and industries, which has enabled her to develop a strategic and versatile approach to design.
Sofia describes herself as a visual enthusiast driven by the desire to see beyond the visible.
In her work, she seeks to explore design as a strategic and conceptual tool, developing visual identities and communication systems that balance critical thinking, curiosity, and exploration. This approach is also at the core of CRITERIA.CC, where Critical and Creative Thinking come together to shape strategic and concept-driven visual solutions.
ABOUT THE TALK
A, B, C: Three Paths in Design
In this talk, Sofia Silva presents three possible career paths in the field of design: working as an employee, pursuing a freelance career, or starting one’s own company. Drawing from her personal experience, she explores the opportunities, challenges, and lessons associated with each path, reflecting on how professional choices can evolve over time.
Throughout the session, she also shares concrete examples from her journey—from working in a studio, to collaborating as a freelancer with international clients, to founding her own studio, CRITERIA.CC. The talk aims to offer a realistic perspective on starting a career in the creative industries and to help students better understand the different ways of entering the job market.
Session in collaboration with Now What?Event at Departamento Eng. Informática
His work spans visual brand identities, motion design systems, packaging, editorial design, and global campaigns in the music industry. By combining strategy and design, he develops projects that aim to resonate with and connect with diverse audiences, contributing to a more meaningful vision of contemporary culture.
In recent years, he has collaborated with Collins, Pentagram, Suno, SMLXL, and Ingrid Picanyol Studio. Previously, he co-founded Degrau and worked at renowned studios such as Mucho, Studio Eduardo Aires, and Pacifica, while also developing an academic path as a lecturer at ESAD, BAU, Barcelona School of Creativity, and ECV Aix-en-Provence, among other institutions.
His work has contributed to internationally recognized projects awarded by D&AD, ADC*E, LAUS, and CCP. He currently splits his time between Porto and Barcelona, collaborating with leading professionals to bring a broad perspective to his design practice.
Event at Departamento Eng. Informática
